About Us

NACVA certificate
CVA certificate

S Cube of IBI Capital group, the leading valuation and financial consulting firm, provides independent valuation services to the business, financial and legal communities.

S Cube offers its services to companies at all business stages. S Cube’s valuations have been reviewed and accepted by all the “Big 4” accounting firms, leading law firms, Israeli authorities, the SEC and the IRS.

S Cube is focused on developing advanced valuation solutions in order to fit today’s dynamic valuation requirements and regulations. S Cube’s team includes analysts certified by the NACVA (National Association of Certified Valuation Analysts). The affiliation with the NACVA provides S Cube with access to a broad range of financial information, updated valuation methods and databases.

IBI Capital is Israel’s leading provider of trust services and equity compensation plans. Founded in 1996, we serve over 1,500 private and public companies and operate benefit schemes for over 100,000 employees and shareholders worldwide.

Leadership Team

Gidi Shalom Bendor

Founder & CEO
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Chagit Shaya

Head of Marketing & Business Development
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Roi Vrubel

Head of Valuations and Derivatives
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Roni Birenzweig

Senior Analyst & Head of 409A
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Udi Ovadia

Senior Analyst and Head of Economic Advisory
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Daniel Guterman

Head of IP & Economics
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Gidi Shalom Bendor

Founder & CEO

Gidi in a circle

Gideon founded S Cube in 2008, today a leading valuation firm in Israel. To date, Gideon has performed and supervised thousands of valuations, serving clients ranging from small closely held businesses to large multinational companies.
Gideon has over 20 years of experience in management and R&D, in particular in high-tech and bio-tech companies, including co-founding and serving as the CEO of several companies. Gideon served for almost 12 years in a variety of management positions at Apple Computer at their headquarters in California and in Israel.
Gideon holds BA degrees in Computer Science and Economics from Bar-Ilan University in Israel, and an MBA from San Jose State University under the prestigious Apple Computer Management Master’s Program.

CHAGIT SHAYA

Head of Marketing & Business Development

Chagit in a circle

Chagit joined S Cube in 2011. Chagit leads the business development, marketing, customer relationship and operations.

Chagit has over 20 years of experience in the European market, in particular in media and high-tech companies. Chagit reached top-level management positions (e.g. executive producer) in international media groups, among them: RTL Group, SAT1PRO7, Pearson Television, Fremantle Group, and Endemol, as well as founding and serving as the CEO of her own production company.

Roi Vrubel

Head of Valuations and Derivatives

Roy photo

Roi joined S Cube in 2011. Roi serves as a senior analyst and the head of valuations and derivatives, performing valuations for private and public companies for different purposes, including PPAs, company valuations, ESOP and more. Prior to joining S Cube, Roi was an intern in a Portfolio Management firm “Revavot Investments House”.

Roi has an MA in Economics majoring in Finance and Banking from Bar-Ilan University and a BA in Economics and Business Administration (double major) from Bar-Ilan University. Roi holds an investment portfolio management certificate from the Israel Securities Authority (pending).  Roi is a member of the NACVA and holds the CVA (Certified Valuation Analyst) designation.

Roni Birenzweig

Senior Analyst & Head of 409A

Roni photo

Roni joined S Cube in 2013. Roni serves as a senior analyst in the company, performing valuations for private and public companies for different purposes. Prior to joining S Cube, Roni was a content editor at Walla, an Israeli web portal, and an SEO specialist in the Israeli advertising agency, Yehoshua TBWA.

Roni has an MBA majoring in financing from Tel Aviv University in Israel and a BA in Linguistics and Literature, specializing in translation studies, (double major) from Tel Aviv University in Israel.

Udi Ovadia

Senior Analyst and Head of Economic Advisory

Udi photo

Udi joined S Cube in 2016. Udi is a senior analyst and head of economic advisory, performing studies for M&As, expert witness opinions, business plans, investor presentations and more.

Udi has an MBA majoring in financing and a BA in economics and biology from Tel Aviv University in Israel.

Daniel Guterman

Head of IP & Economics

Daniel photo

Daniel joined S Cube in 2012. Daniel serves as a senior analyst and the head of IP and finance, performing valuations for private and public companies for different purposes, including PPAs, IFRS 16 studies and more. Prior to joining S Cube, Daniel was a senior analyst at Shaarey Ribit Ltd. (a subsidiary of Grant Thornton Consulting Israel) and an Investment Advisor at Leumi Bank.

Daniel has an MBA in Business Management Cum Laude, majoring in Finance from the College of Management Academic Studies and a BA in Economics and Business Administration and Psychology from Bar-Ilan University. Daniel is a member of the NACVA and holds the CVA (Certified Valuation Analyst) designation.